How Businesses Can Stay Compliant with the FCC’s New AI-Combating Regulations

How Businesses Can Stay Compliant with the FCC's New AI-Combating Regulations

In a decisive move to protect consumers, the Federal Communications Commission (FCC) has cracked down on intrusive calls, particularly those employing Artificial Intelligence (AI) to mimic human speech. These AI-powered robocalls, now deemed illegal under the Federal Communications Commission aligns with the Telephone Consumer Protection Act (TCPA), pose a significant challenge for businesses that rely on legitimate automated calling practices.

But fear not! We’ve compiled a comprehensive guide to ensure your business stays compliant with these new regulations. Here, we’ll delve into the specifics of the FCC and TCPA’s robocall restrictions, explore effective strategies for obtaining verifiable consent, and introduce a powerful solution – VoiceOwl – that streamlines compliance while enhancing your customer communication.

What Are The Rules for Robocalls?  

FCC rules require a caller to obtain your written consent – on paper or through electronic means, including website forms, a telephone keypress – before it may make a prerecorded telemarketing call to your home or wireless phone number.

FCC rules also require a caller to obtain your consent, oral or written, before it may make an autodialed or prerecorded call or text to your wireless number. There are exceptions to these rules, such as for emergencies involving danger to life or safety.

Understanding the FCC Rules and TCPA Robocall Restrictions

The Telephone Consumer Protection Act (TCPA) empowers consumers with control over their phone communications. It establishes clear guidelines for businesses using automated dialing systems (autodialers) or prerecorded voice messages for calls, including:

  • Prior Express Consent: The cornerstone of the TCPA, prior express consent mandates that businesses obtain explicit permission from consumers before placing robocalls. This consent can be written, verbal, or electronically obtained through website forms or checkboxes during sign-up processes.
  • Revocation of Consent: Consumers have the right to revoke their consent and opt-out at any time. Businesses are obligated to honor these requests and maintain a readily accessible opt-out mechanism for consumers to unsubscribe from receiving robocalls.
  • Time Restrictions: The TCPA restricts the time frames for placing robocalls. Generally, calls cannot be made before 8:00 AM or after 9:00 PM local time.
  • Identification Requirements: Businesses must identify themselves clearly at the beginning of each robocall, including their name and contact information.

The FCC’s recent ruling expands the scope of the TCPA to encompass AI-generated voices used in robocalls. This means calls that utilize AI to simulate human speech now fall under the same restrictions as traditional prerecorded voice messages.

Prior Consent: The Bedrock of Robocall Compliance

Obtaining verifiable prior express consent is paramount for businesses navigating the new FCC regulations. Here are some effective strategies to ensure you have a robust consent mechanism in place:

  • Clear and Concise Opt-In Language: During the sign-up process, clearly explain how the consumer’s phone number will be used and obtain their specific consent for robocalls. This can be achieved through checkboxes with unambiguous opt-in options.
  • Multiple Opt-In Channels: Provide various avenues for consumers to grant consent, such as website forms, SMS opt-in keywords,etc.
  • Documented Consent: Maintain detailed records of all obtained consent, including the date, time, and method of consent (written, verbal recording, or electronic).

By adopting these practices, businesses can demonstrate compliance with the FCC/TCPA and avoid hefty fines for violating robocall restrictions.

VoiceOwl: Compliance and Communication Ally for Enterprises

While obtaining prior consent is crucial, ensuring ongoing compliance and fostering positive customer interactions require a more sophisticated approach. This is where VoiceOwl steps in.

VoiceOwl is a Generative AI-powered platform that empowers businesses to streamline their communication efforts while adhering to the strictest regulations. Here’s how VoiceOwl empowers your business to stay compliant and build stronger customer relationships:

  • AI-Powered Consent Verification: Beyond the initial consent gathering, Voiceowl’s AI voicebots can verify a customer’s consent during the call itself. This feature adds an extra layer of assurance, confirming the customer still wishes to receive the information before proceeding with the call.
  • Seamless Opt-Out Management: VoiceOwl integrates effortless opt-out mechanisms within your calls. Customers can easily opt out of receiving further calls with a simple voice command or by pressing a designated key on their keypad. This empowers consumers and demonstrates your commitment to respecting their preferences.
  • Multilingual Communication: VoiceOwl transcends language barriers. AI automation solutions ensure natural-sounding conversation in multiple languages, making sure your message reaches a wider audience while adhering to local regulations.
  • Real-Time Call Monitoring and Analytics: VoiceOwl provides valuable call analytics, enabling you to monitor customer interactions, identify areas for improvement, and fine-tune your communication strategies.

By leveraging VoiceOwl’s comprehensive suite of features, businesses can navigate the complexities of robocall compliance with confidence. VoiceOwl ensures you stay on the right side of not only FCC’s regulations and Telephone Consumer Protection Act, but also GDPR and DPDPA.

Connect with our AI experts to learn more. 

The Road Ahead: Embracing Change and Building Trust

The regulatory landscape is constantly evolving, and staying agile is key. By prioritizing customer consent, embracing transparency, and exploring alternative engagement channels, you can ensure your business model is compliant with rules and regulations. Let’s navigate this exciting future together, harnessing the power of AI responsibly to connect with your customers in a meaningful way.